PayPal website redesign.

Initially this project came to me as a visual redesign. As I started to explore the customer experience on the site, it was obvious that the PayPal website  needed more than a quick redesign. My usability concerns where that the website was:

Not intuitive, no clear organizational principals.
Construct of personal/merchant is not something that users think of.
Users are confused and are not aware of the things they can do, or how to do it.
Content is not easy to find, can be buried too deeply and once found often overwhelms the user with too much information on a page.
Content is not tailored to the experience of the user.
Key products are not clearly identified.
The login box is one of the of the highest traffic areas on the site is not being  used effectively.
There are no clearly defined help and assistance areas.

User research being conducted in the states on mental modes reflected merchants and consumers approach to paying for things, getting paid and managing money online. Working closely with the US Team I created a navigational structure that was more appropriate to the new mental modes. Card sorting and labelling helped us to work out what features and contents where relevant for the user. 

What my designs achieve:

Simplicity and consistency.Using the Palogram (PayPal branding) effectively as a part of the design.
Creating easily identifiable organising principals that guide and inform.
Address the users needs based VS account type.
Descriptive links that enable the user to understand the destination target.
Get users to the content they are looking for with clear entry points and less clicks.
Guide the user with seamless movement from one task to another.
Information earns its position on the page so we don’t distracts and confuse the user
Clear and correct CTA i.e Get Started or Learn more.
Sign up and Login have a strong precedence and sit on the right hand side of page to follow protocols set by other financial companies in Australia.
Clear step by step process, make it more obvious what the user needs to do next.
The use of concise labels and common language that talks to “low tech users”
Dynamic forms.
Useful site features like video and carousels that educate are used throughout the site.
Fat footer. 

Lead UX designer, AI and visual designer.

Mobile Application for Roses Only

Roses Only in partnership with PayPal wanted a mobile app that enabled you to purchase
flowers in 3 click. The app also includes occasion reminders for members.

Art Direction, IA and Visual Design.

Paw Club - A social networking site for dogs and their owners.

These designs are the initial concepts for Paw Club. A social networking group where members can list dog friendly places around Australia. Extra benefits of joining the club include promotional health products from Pfizer as well as access to vets, expert advice for your dogs and the ability to meet other members.

http://www.pawclub.com.au/

Art Direction and Visual Design.

What do you feel, love, think, believe and wish from friendship?

Stayfree was about to launch a new product and wanted a social networking site that would help them to understand more about their customers needs, while also being able to offer samples of their new product. Knowing how important friendship was I came up with the idea of a forum that offered women the chance to share their thoughts on friendship. What do you feel, love, think, believe and wish Friendship is? Unfortunately the project did not go ahead due to a lack of budget.

Art Direction, IA and Visual Design.

FREELANCE DESIGN PROJECTS 2008

I have been taking a fair amount of time away from commercial freelance work to pursue my own projects and attend various conferences and festivals on digital art. Unfortunately bills must get paid so I'm back doing some web work. I recently worked for Tequila on a project for the Carbon Trust project. Strangely enough my own work is dealing with energy and sustainability so it was a bonus to work on a issue that I'm interested in.

Art Direction, visual design and flash animations.

http://www.carbon-label.co.uk/

I worked for a few months at the National Geographic Chanel on a site for Jetman, the crazy swiss half bird half man who launched himself across the channel from France to Britain. The d-day was unfortunately delayed a day due to bad weather...so we were all white nuckles the day after wondering if he was going to be succesful...and it was...completed in just under 12 mins.

http://www.natgeochannel.co.uk/programmes/jetman

Visual Design, flash animations and build.