What do you feel, love, think, believe and wish from friendship?

Stayfree was about to launch a new product and wanted a social networking site that would help them to understand more about their customers needs, while also being able to offer samples of their new product. Knowing how important friendship was I came up with the idea of a forum that offered women the chance to share their thoughts on friendship. What do you feel, love, think, believe and wish Friendship is? Unfortunately the project did not go ahead due to a lack of budget.

Responsibilities: concept, information architecture, wireframes, visual design